The Fulton Street storefront, Brooklyn.
Fulton Street
1922
Business is booming, and the brothers open a larger store on Fulton Street in Brooklyn.
Five Generations · Since 1910
Our Story
Watch our story come to life. Five generations of jewelers, one family, since 1910.
1910 · Downtown Brooklyn
Our story began when two brothers, Harry and Abe Gross, with bold ambition and help from their father, opened a jewelry store in downtown Brooklyn, New York.
Their first jewelry display sat on the sidewalk in front of the store, its shelves supported by sugar barrels. More than a century and five generations later, H.L. Gross & Bro. Jewelers remains family-owned, carrying forward the same commitment to fine jewelry, exceptional quality and personal service.
Brooklyn & Queens
1910 – 1929
Jamaica Avenue, Jamaica, NY.
A Second Location
1928
H.L. Gross & Bro. continues to grow, opening a second location on Jamaica Avenue in Jamaica, New York.
Original H.L. Gross & Bro. sales receipt, 1929.
A $200 Diamond Ring
1929
An original H.L. Gross sales receipt from 1929 records the sale of a platinum marquise diamond engagement ring for $200.
Chapter Two · Long Island
1940
The family expands east, opening its first Long Island location in Hempstead, New York.
Corrine Gross’s school paper on the family business.
In Her Words
1942
At sixteen years old, Corrine Gross, sister of third-generation Howard Gross, writes an English paper chronicling the history of her family's jewelry business—preserving a remarkable firsthand account of its early years.
Service
1943
Third-generation Howard Gross enlists in the U.S. Army and serves as a radar navigator on a troop transport. After the war, he returns home and joins the family business.
Newspaper advertisement for the new Brooklyn store, 1949.
A Destination for Diamonds
1949
H.L. Gross & Bro. becomes a destination for diamond engagement rings.
By the 1950s, the Hempstead store had an on-site diamond polishing wheel and diamond cutter—an innovation at the time. Bridal customers would often line up to purchase a diamond from the Gross family.
Garden City
1969 – Today
The original Garden City store.
Garden City
1969
Third- and fourth-generation owners Howard and Michael Gross open our original Garden City store.
By the 1980s, H.L. Gross & Bro. had grown to five locations before the family ultimately chose to focus its future on Garden City.
Our Garden City flagship.
A New Flagship
2013
We open a new 5,500-square-foot flagship directly across the street from our original Garden City location, nearly doubling the size of our showroom.
The renovated showroom.
Expansion
2025
We complete an extensive expansion and renovation of our Garden City flagship, creating more than 7,000 square feet of luxury retail space, including a new 1,100-square-foot Rolex boutique.
Today
Now
Five generations later, the Gross family remains guided by the same principles that have defined H.L. Gross & Bro. since 1910: exceptional quality, honest value, personal service and relationships built to last.
For more than a century, we've had the privilege of being part of our clients' most meaningful moments. We look forward to being part of yours.
Brad & Matt Gross
Fifth Generation Owners
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